Expedia
NOTHING
This campaign for Expedia celebrates the joy of doing absolutely nothing.
Nothing.
Nothing.
Absolutely nothing.
As anyone who has tried to meditate knows, doing nothing really is something.
And we find it so difficult.
Across 11 different studies, researchers found that participants will do anything - even administer themselves electric shocks - to avoid doing nothing.
We’re more burnt out than ever, but we’ve completely forgotten how to turn off. We know it's important, 78% of Americans aspire to feel ‘unproductive’ during their holidays, yet half brought their laptops and 41% dialled into Zoom calls in 2021.
