Greenpeace
The Ultimate Roast Battle

A turkey roast is a Christmas tradition cherished by many. But the truth behind rearing these birds is anything but jolly. In this Christmas ad with a twist, Greenpeace shines a light on the link between our festive feasts and large scale deforestation.

The burns are harsh, and the crowd is loving it until Potato takes it too far, exposing Turkey’s dirty little secret and revealing the conspiracy. Turkey can’t take the heat and gets gobbled off the stage.

With the Ultimate Roast Battle we set up a villain everybody already loves to hate to achieve cut through with an audience far beyond the usual Greenpeace crowd… Including the MailOnline.