There’s always a reason not to go.

Work. Money. Timing. Life.

But there are also things you can only do when you do.

That became the basis of our new platform for Virgin Atlantic Holidays.

The line carries a useful double meaning. When as in: when else could you possibly do this? And when as in: what exactly are you waiting for?

Across film, OOH and social, we turned that thought into a simple invitation to stop putting off the experiences you can’t have at home.