Fadi Dada
فادي دادة
Syrian with a Derby twang.*
No correct way to pronounce surname.
Strategy Director at Anomaly in London.
Ex H+K Strategies, Nice and Serious, Pentagram and Do The Green Thing.
Currently writing strategy for Cancer Research UK, Revolut and Expedia. Old flames include Meta Quest, Volvo, Campari Group, Captain Morgan, Gordon’s, Budweiser, Milka, Ben & Jerry’s, WWF, Greenpeace, Penguin Books, Unilever and Mars.
Career highlights include convincing Ewan McGregor to peddle lemons, filling the Tory party conference with wicker and telling Lionel Messi where to sit.
Before agency life…
Spent early 20s trotting around the Middle East trying to fix medicine shortages.
Moved to Sultanate of Oman to lead communications† for an environmental research collab between Earthwatch and the Omani Royal Court.
Returned to London with an Omani street dog‡ in tow.
Did some stuff for The GravityLight Foundation while moonlighting as a part-time masters student.§
Eventually earnt piece of paper¶ that enshrines lifetime right to quote Foucault in all situations.#
* Ey up, habibi.
† Translated: Cajole temperamental scientists into publishing research, persuade stubborn officials to sign off research permits and beg people to care about goats.
‡ His name is Couscous and he’s magnificent.
§ Yes, I'm a hard-working, multi-tasking, self-bettering brainbox.
¶ MSc Social and Public Communication from the London School of Economics (Department of Psychological and Behavioural Science)
# “Knowledge is not for knowing: knowledge is for cutting.”