Do The Green Thing
Why your dog can — and should — go vegan

I wrote this issue of Do The Green Thing.

If you can’t be bothered to read the whole thing, here’s the gist:

“If our cockapoos had to survive in the wild, would they be capable of taking down a deer for dinner? Would our Yorkshire terriers get all Yorkshire Ripper on us? Would the diminutive dachshund be more savage than sausage?”

Alongside the piece, we commissioned a photo series by Rachel Oates, featuring five plant-powered pooches at different stages of their vegan journeys. It’s social proof for owners curious about making the switch – compelling, first-hand testimony for vegan dog diets.

We also teamed up with Andrea Chronopoulos to create a playful set of illustrations exposing dogs as, well... pretty terrible carnivores.